Marketing Strategy Study Guide

MKT 850 Study Guide Chapter 5 * SWOT Analysis: * One of the most helpful apparatuses in investigating promoting information and data * Links company’s circumstance examination and improvement of showcasing plan * Uses organized data to reveal upper hands and guide choice of the vital focal point of the advertising technique. * Broken down into: * Strengths, Weaknesses, Opportunities and Threats * Productive SWOT (supervisor should†¦) : * Use a progression of SWOT investigations concentrating on explicit item/showcase mixes * Search for contenders both present and future Collaborate with other utilitarian zones by sharing data and viewpoints * Examine issues from the clients point of view by asking workers: * What do clients accept about us as an organization? * Which of our shortcomings convert into a diminished capacity to serve clients? * Looks for causes not qualities considering the organizations assets for each part * Separate inward and outside issues utilizing this key test: * Would this issue exist if the firm didn't exist? * If truly, issue delegated outer * Strengths and Weaknesses: Exist on account of assets by the firm, or because of the idea of key connections between the firm and its clients/representatives/outside associations * May be utilized into capacities (qualities) or survive (shortcomings) * Meaningful just when they help or frustrate the firm in fulfilling client needs * Opportunities and Threats: * Not potential showcasing activities. Issues/circumstances that happen in the firm’s outside situations. * Not disregarded as the firm becomes involved with creating qualities and capacities inspired by a paranoid fear of making an effective, yet inadequate association. Originate from changes in the serious, client, monetary, political/legitimate, innovative, and sociocultural situations. * SWOT Matrix: * Allows showcasing supervisor to picture the examination * Serves as an impetus to direct the formation of advertising tec hniques that will deliver wanted outcomes. * Allows administrator to perceive how qualities and openings may be associated with make capacities that are vital to addressing client needs * Assesses the extent and significance of every quality/frail/opp/danger. * Competitive Advantage: Capabilities in relations to those held by the opposition * Based on both inward and outer variables * Based on the real world and client observation * Based on the fundamental techniques of operational greatness, item authority, and client closeness. * Strategic Focus Establishment * Based on building up a general idea or model that controls the firm as it meshes different advertising components together into a sound technique * Tied to firm’s upper hand * Use consequences of SWOT as firm thinks about four bearings of vital endeavors: * Aggressiveness Diversification * Turnaround * Defensiveness * Ensures the firm doesn't step past center qualities to consider openings outside its capacities * V isualized using a methodology canvas where the objective is to build up a worth bend that is particular from the opposition * Downplay conventional industry serious factors for new methodologies * Lays basis for improvement of showcasing objectives and goal, interfaces SWOT results to the remainder of the promoting plan. * Marketing Goals: Broad, wanted achievements began as a rule terms. * Indicate the course the firm endeavors to move in, just as the arrangement of needs will use in assessing option and deciding. * Should be feasible, reasonable, inside steady, far reaching, and explain the jobs of all gatherings in the association. * Involves some level of immaterialness * Marketing Objectives: * Specific and quantitative benchmarks that can be utilized to measure progress toward the accomplishment of the advertising objectives * Should be feasible with sensible exertion Continuous or spasmodic relying upon how much they withdraw from present goals * Assigned to explicit territor ies, offices, or people who have the obligation to achieve them Chapter Six * Buyer Behavior in Consumer Markets: * Often nonsensical and flighty as shoppers state a certain something and do another * Progress through five phases: * Need Recognition * Information Search * Evaluation of Alternatives * Purchase Decision * Post Purchase Evaluation Don’t consistently follow these phases all together or may skip stages * May be portrayed by faithfulness where buyers basically buy a similar item that they purchased last time * Involves equal sequencing of exercises with finding the most reasonable trader. * Consider what item they need, and where to get it * Can happen if a customer is wildly faithful to a shipper * Can be influenced by: * Complexity of the buy and dynamic procedure * Demographics, Psychographics, and Sociocultural components * Social impacts: culture, social class, family, feeling pioneers, reference gatherings. Situational impacts: physical and spatial impacts, s ocial and individual impacts, time, buy task/utilization, buyer aura * Consumers Wants and Needs: * Shouldn’t characterize needs as necessities since everybody has an alternate point of view on what establishes a need * Needs happen when a shoppers current degree of fulfillment doesn’t equivalent their ideal level * Wants are purchasers want for a particular item that will fulfill a particular need * Firm should comprehend fundamental needs satisfied by its items. Permits firm to fragment showcases and make advertising programs that show needs into needs for their item * Most items are promoted based on needs not need satisfaction * Wants are not equivalent to request * Demand: happens when the buyers capacity and readiness to pay backs up a need for a particular item * Information Search: * Passive and Active: * Passive-purchaser become progressively mindful and open to data * Active-shopper connects increasingly forceful looking for data search * Depends on a few iss ues: Degree of hazard * Level of skill * Actual expense of search (time and cash) * Culminates in an evoked arrangement of reasonable purchasing options * Evaluation of Alternatives: * Translates needs into needs for explicit items or brands * Evaluate items as packs of qualities that have differing capacities to fulfill their necessities * Priority of every buyers decision standards can change * Want the item to be in the evoked arrangement of potential choices * Constantly help them to remember their organization and items * Purchase Stage: Intent to buy and the genuine demonstration of purchasing are unmistakable ideas * Key issues: * item accessibility: how simple is it to get the item where the shopper is * ownership utility: how simple is it to move proprietorship * Postpurchase Evaluation: * Outcome of purchasing process is connected to the improvement of long haul client connections. Intently follow customers’ reactions to screen execution and capacity to meet custome rs’ desires * Will encounter one expected results: Delight, fulfillment, disappointment, or subjective cacophony * Business Markets: * Purchase items for their utilization in their tasks, such as purchasing crude materials, purchasing office supplies, or renting vehicles * Consists of four kinds of purchasers: * Commercial markets * Reseller markets * Government markets * Institutional markets * Four one of a kind attributes not found in shopper markets: * The purchaser place: financial purchasers, specialized purchasers, and clients * Hard and delicate expenses are similarly significant Hard-fiscal cost or buy costs * Soft-personal time, opportunity costs, HR costs * Reciprocity: business purchasers and dealers frequently purchase items from one another * Mutual reliance: sole-source or constrained source purchasing makes both purchasing and selling firms commonly subordinate * Business Buying Process: * Sequence of Stages: * Problem Recognition * Development of item determi nations * Vendor recognizable proof and capability * Solicitation of proposition and offers * Vendor choice Order handling * Vendor execution survey * Can be influenced by a few elements including: ecological conditions, hierarchical elements, and relational/singular variables * Market Segmentation: procedure of isolating the all out market for a specific item or item class into generally homogeneous fragments or gatherings * Groups ought to have comparative individuals, yet bunches must be disparate from one another * Fundamental choice of whether to section at all Allows firms to be progressively fruitful because of the way that they can tailor items to address the issues of a specific market portion * Traditional market division approach: * Used effectively for quite a long time, not outdated, and are utilized by numerous individuals of today’s best firms * Can be utilized in mix with more up to date approaches by the firm, contingent upon the brand/item or market being re ferred to * Successful division: Must be recognizable and quantifiable * Substantial * Accessible * Responsive * Viable and maintainable * Avoid moral/legitimately touchy fragments * Avoid reasonable portions that don’t coordinate firm’s crucial Mass Marketing: no division and is focused on the complete market for an item * Undifferentiated methodology accept all clients have comparative needs/needs * Works best when requirements are moderately homogeneous Advantage-creation proficiency and lower showcasing costs * Disadvantage-dangerous on the grounds that a normalized item is powerless against contenders that offer particular items that better match customers’ needs * Differentiated Marketing: partitions the all out market into gatherings of clients having moderately homogenous requirements, endeavoring to build up a promoting program that interests to at least one of these gatherings * Necessary when client needs are comparable inside a solitary gathering, ho wever the necessities contrast across bunches * Two choices: * Multi-portion approach * Market fixation approach Niche Marketing: concentrating endeavors on one little, very much characterized

Life in times of Second World War Essay

I think it’s harder to live through a war for a common resident than a trooper. A fighter in the front line has little else to stress yet over the following fight joined with his own destiny. What’s progressively, a fighter consistently accepts that the ultimate result of the war can be impacted by his activities. In this way he has a feeling of interest and confirmation to the outcomes. Be that as it may, for a regular citizen, an individual disconnected from the field of activity, there is nothing to do except for to pause and expectation. Many would state this circumstance is far superior than to hazard life in the combat zone; in any case, my own experience says that the sentiment of inaction and defenselessness that comes being a regular citizen is stifling. There is nothing more discouraging than tuning in to war news while being not able to impact its result in any noteworthy manner. I was experiencing stomach ulcer when the war had begun and the military specialists had wouldn't acknowledge me in the administrations. It’s genuine that as a wartime non military personnel I effectively connected with myself in wellbeing establishments, where serving the injured gave a feeling of commitment to the war endeavors and belongingness to the contention that had so profoundly burdened the lives of more than 10 million individuals. The main period of the war Although we had proclaimed war upon Germany in ‘39, there was no inclination of expectation of war or sense danger anyplace in London. Nobody truly took the declaration any more genuine than a fight between two youngsters (Wilson, 41). I was an instructor in a boy’s school and the sparkling and energizing appearances of youngsters spoke to as though an energizing cricket coordinate was anticipating at that point. At that point everything out of nowhere changed. I heard with a developing feeling of danger the headways that bellicose German armed forces made through mainland Europe Wood and Depster, 155). It was inconceivable how nothing appeared to remain before them. Belgium, Poland, France, each falling like a pack of cards previously. And afterward the primary bomb struck London in September ‘40. So far I can review, there was no frenzy, however a bound feeling of assurance that we as a whole felt, anxious to complete our own obligations simultaneously (Fusell, 29). The nearby specialists had mentored us well on the utilization of gas covers and shelters in the midst of strikes. Power outages were regular occasion. At whatever point there was an assault by German warplanes, which was day by day, the whole city turned itself off, plunging everything in total obscurity. It was a remarkable encounter a feeling of rush joined with fear as our warplanes ascended high to battle the German planes. (Fusell, 15) I took cover in a huge dugout that was worked in the back park. Numerous individuals, with a nursery space in their home, had constructed Anderson cover and waited there. Many like me, pick the open haven. I don’t think about others, however simply staying there discreetly with such huge numbers of individuals around enlivened me with solace and security (Air Ministry, 16). Open sanctuaries were less sheltered obviously, and being of bigger measurements they were effectively inclined to assault. As it occurred, lamentably some of them were struck by bombs and numerous guiltless lives were lost (Fusell, 15). On the off chance that anything this further settled us to confront the flying German dangers. Each morning when I left the haven and traveled through roads of London, seething structures, broke vehicles and running ambulances met the sight. I realized individuals had kicked the bucket during the German assaults and it gave me a liable inclination, having endure the night when a considerable lot of individual residents proved unable. The bombarding went on for two entire months and consistently I followed a similar everyday practice of going through the night in obscurity, passed out asylum. After the finish of shelling by end of October, I thought maybe things would come back to regularity. I truly needed that. The scarred essence of London, the destruction of structures and lives lost filled me with restlessness. In any case, as news came pouring in of German advances and extension of war in Africa and Asia, I didn't perceive any conclusion to the contention (Wilson, 65). The every day life had out of nowhere changed its character. In right around a total inversion of the circumstance, the security, solace and simplicity of previous days were supplanted by a proceeded with desire to move quickly and miserliness that plagued the whole London Wood and Depster, 155). Gone were the times of day by day parties, week by week visits, ends of the week at nation houses, and the rich English way of life. I had by and by been just incidentally associated with these attractions, yet as I used to make a trip from my school to home at night, music and party were gotten notification from a significant number of the pretty lodges and houses-this was in the pre war day. It had all out of nowhere ceased to exist. A large portion of the men had left for war, and ladies had ventured out to fill the empty positions Wood and Depster, 155). Britain didn't deliver adequate amount of food to meet its own prerequisites and imported the majority of the food grains and things for its utilization (Wood and Depster, 155). Wartime conditions had seriously confined the food flexibly and we saw execution of proportioning framework, where food was assigned through family amount (Gorrora, 71). I was never a pig, however throughout the years, tea had gotten one of my every day prerequisites. With war, apportioning and amount, tea evaporated from the market. Different things of every day prerequisites sugar, hamburger, and milk additionally turned out to be incredibly rare. Nobody griped of the shortage, yet everybody felt its spot. After the London besieging I elected to join a crisis clinical camp, which acquired a steady commitment and activity my life. Be that as it may, it was not the kind of commitment I could love. Meeting seriously harmed men, ladies and kids, officers who had lost their appendages or were passing on because of illnesses, gangrene and lethal injuries was a terrible exercise for my will and individual endurance (Wilson, 71). Notwithstanding, in spite of my own feeling of misery, there was a rising expectation inside England that it would remain against the Axis forces and this expectation in itself was an inspiration enough for me to work in the emergency clinic day and night. There were numerous evenings in continuation when I scarcely shut my eyes for 60 minutes Our expectation and perseverance at long last took care of when following 5 years of gore, the war at long last finished. We were at that point arranged by the general news for this news, however the enormous help brought by even this realized data is unbelievable (Wilson, 101). It gave the idea that in the wake of being covered alive for a considerable length of time, I had by and by showed up on a superficial level, allowed to breath the natural air, allowed to see the sun, allowed to live once more. Reference Wilson, E. Perilous Sky: A Resource Guide to the Battle of Britain. Greenwood Press, 1995. 128 pgs. Wood, D. furthermore, Depster, D. D. The Narrow Margin: The Battle of Britain and the Rise of Air Power 1930-40. Hutchinson, 1961. 538 pgs. Air Ministry. The First Great Air Battle ever: The Battle of Britain, an Air Ministry Record of the Great Days from August eighth to October 31st, 1940. Nursery City Publishing, 1941. 56 pgs. Fussell, P. Wartime: Understanding and Behavior in the Second World WarBook; Oxford University Press, 1990. 330 pg Burdett, Gorrara, C and Peitch, H. 1999. European Memories of the Second World War. Berghahn Books, 1999. 338 pg

Marketing Management

Marketing Management Marketing Management Home›Marketing Posts›Marketing Management Marketing PostsMarketing practices over timeHuman behavior is viewed as being affected by multiple levels of influence. These levels of influence include intra-personal or interpersonal factors, individual factors, public policy factors, institutional or community factors, and organizational factors. Intra-personal factors include individual characteristics that influence behavior such as prior disposition, knowledge, attitudes, beliefs, and personality traits. Interpersonal factors refer to primary groups such as family, colleagues, and peers. The role of a primary school is to offer social distinctiveness support and meaning. Marketing strategies and performances depend on the culture inherent in a country. The same differs from one country to another. Countries where women’s major role is defined as home making, for example, are more often served by distribution systems that include bargaining.Arguing about the price of the products requires that considerable time be spent shopping. Where women are likely to have a career outside the household, time becomes more precious â€" which is a constraint on bargaining. In those cultures, fixed prices are more common (Williams and Curtis, 2005). Institutional factors are informal structures, policies, regulations, and rules, which may limit or promote suggested behaviors. Institutional procurement practices in general display characteristics that differentiate them from consumer markets. Hospitals, for example, would exhibit concentrated and direct purchasing of drugs from producers and inelastic demand once contracts are negotiated.These contracts would not be easily terminated. Community factors are social norms and networks, which exist as informal or formal among individual organizations and groups. For example, nutrition education and public awareness campaigns carried out by different social groups can promote healthy lifestyles that in turn influence the purchase of organic produce. Public policy refers to local state laws and policies that control or support practices and actions that are healthy, for disease prevention, early detection management and control.For example, the control of occupational exposure to carcinogens is a direct result of developments in public policy. This is an important step in primary cancer prevention and demonstrates that systematic regulatory control of the workplace can be an effective cancer prevention measure. This in turn affects tobacco-marketing practices. Marketing practice changes are also influenced by a diversity of other factors. Ecological or environmental regulatory bodies and processes, trading policies and funding and grants are key political factors. General taxation issues, interest and exchange rates and seasonality or weather issues form the body of economic factors that may influence change.Similarly, the advent of computers and the internet has considerably altered th e face of marketing. Nowadays, distributors and sellers can reach a mass market through online advertisements, shops, and email. Additionally, marketing research and intelligence can easily be catered by aggregating the number of visitors to any site as well as buyers of a product.Marketing SegmentationSome technology factors include research-funding, maturity of technology, innovation potential, intellectual property issues and progression of information and communication systems (Contento 2010). Marketing segmentation refers to the identification of one’s customers, bringing to them what they wish for, building strong relationships with co-marketing partners and communicating via highly targeted promotional media for example event sponsorships or interactive websites. Segmentation is the practice of partitioning markets into groups of prospective clientele with like needs, preferences and tastes. Segmentation efforts must be managed for them to be effective and ensure profitabil ity.It is impossible to pursue every market opportunity so managers must make strategic choices. There are many alternative methods for segmenting business markets. In outlining geographical segmentation, a medical instrumentation firm can obtain data from hospital associations’ directories to target hospitals by region and bed size. When factoring business demographics, a graphic supplies distributor can easily target advertising agencies by using firmographs.When featuring the products usage factor, markets can be segmented according to consumption levels of various user groups; heavy, medium or light. The best customers can be identified by several criteria. These include number of orders, unit sales, revenues, profitability and share of customer volume (Weinstein, 2004). The underlying rational of a mass marketing strategy is that everyone in the market wants the same product delivered, priced, and promoted in the same way. Alternatively, if there are differences within the ma rket, they are not usually significant enough to affect demand. They also do not merit being addressed by the organization with a different marketing mix strategy.Advantages in this type of marketing include elimination of extra costs that ensure larger production runs. Its limitations, however, underscore its limited usefulness. Different shopping patterns, income levels, and work habits require different pricing for certain services or products. This is well served by the segmentation strategy. In addition, a mass marketing strategy that tries to appeal to everyone leaves a company susceptible to having a segment of its customers won over by any other firm that more closely tailors its marketing mix to attract that particular subgroup.Client-Centered MarketingClient centered marketing is a core business process that makes an individual client or high potential prospect in a targeted industry; market niche the focus and beneficiary of specialized information, resources and experien ce. It encompasses selecting a targeted industry market niche for special attention as well as developing an insider’s understanding of it. It also involves positioning, promoting, and providing value adding solutions to selected needs of clients and high potential prospects in the niche. Finally, time, resources, and relationships available to the company are leveraged to secure success in the capturing of the target market.As the market changes from an orientation centered on product sales to one centered on the customer, direct marketing efforts to target profitable customers across the multiple channels, especially the internet, have resulted in reams of data waiting to be analyzed for enhancing future market efforts. Any market today, irrespective of size, can collect data on every customer transaction. These data are then stored in some format in a database for some future use such as financial tracking or inventory management purposes.BrandA brand is an icon or mark (logo) that helps distinguish one product from another. The brand represents the product. From the marketer’s point of view, it is the sum total of all user experiences with a specific service or product, building both repute and future expectations of benefit. Successful brand building involves paying constant attention to user enjoyment of a given product or service; setting sufficient budgets for marketing and evolving the brand overtime as markets and opinions change. Companies invest in building and marketing their brands for a number of reasons. These include increased recognition, establishing trust and building brand loyalty.Brand loyalty is achieved when clients stay faithful to a given brand and, whenever possible, take pains to continue their use of that brand. In the 21st century, the useful economic life of a brand cannot be defined in a pre-determined number of years. While most physical assets can be valued using models that use ten years or less to reflect their useful ec onomic life, brands have indefinite lives. The duration of a brand’s life depends on the readiness of consumers to buy the brand, pay the amount requested by the owner, and continue buying the brand into the future.This is consumer brand equity. It contributes to the ability of a company to earn profits in excess of those that would be earned by a normal company (Cant, Strydom, and Jooste, 2009).“THE LOST TRIBES OF RADIO SHACK: TINKERS SEARCH FOR A NEW               SPIRITUAL HOME”Andy Cohen bought the Radio Shack after years of being successful product manager companies of great worth. However, in recent times, he has obviously been by passed by trends. Radio shack has been forced to re- brand itself in an effort to attract new clientele with more sophisticated needs than the average Joe had in times gone by. New managers in the store have been uncomfortable with the increasing reliance on mobile technology to not only affect purchasing trends but in the acquisition of new cu stomers. It is obvious that they have been left behind in the move of trends from product-based marketing to service oriented marketing.The re-branding of itself to “the Shack” is hoped to alter the image of Radio Shack in the mind of the present day consumer. To this end, advertisements through the television and the internet have been employed. A dance contest was even featured yet little was garnered from these frantic efforts. A systematic study of trends in the market and how to achieve them by way of low cost methods might have achieved more change. Though successful in that it has survived bankruptcy, this has been achieved by cost cutting measures rather than success in garnering new customers.To survive, Radio Shack has now moved to the mass market to its direct loyal customer base-its community. This it has done rather than engage in the market segmentation strategy that would suit the pockets of a larger enterprise. Radio shack has obviously been relegated to near irr elevance by modern marketing trends. Faithful client Mike D’Alessio eschews the recent past when it was a force to be reckoned with. However, even he is quick to admit that that time has passed.

The Work For The Government Essay - 1449 Words

1.The author gives many reasons as to â€Å"why† work for the government. Choose 5 reasons given and explain what they are and whether or not they appeal to you. (3 pts) Here are five of the reasons the author gives for working in the government. Stable employment. This is one of the major perks of working for the government, mostly for the federal government. Government employees keep their jobs in many occasions until is their time for retirement. Even though is not something that happens to everybody, in cases where the government has reductions in personnel or change in departments their employees may go find a job in another agency or department. As many government employees that I know would say. â€Å"there’s nothing like knowing that your paycheck will be there every 1st and 15th of the month. Pay and benefits. As mention in the book, the pay government employees get is usually less than the one for employees in the private industry. Mostly in the management level, but the benefits given by the government are what makes up for the gap in payment. When taking the benefits under consideration, the government employee may earn more than people in the private sector. I used to be in the military and the pay was not that great, but the benefits make so much for it. If I ever consider working for the government, benefits would be one of the biggest factors for making that decision. Variety of Career Opportunities. There are many different agencies in the government, and theShow MoreRelatedGovernment Control Throughout Literary Works1486 Words   |  6 PagesGovernmental control surrounds society daily and has been around for centuries. Governments came around so that they could control others. It recurs throughout The Tragedy of Romeo and Juliet by William Shakespeare, as well as in The Count of Monte Cristo by Alexandre Dumas. Even in modern day, government control remains a significant part of life. For example, the SOPA bill arose in Congress when the need for anti-piracy protection became urgent or the USA admitting the Yemeni dictator into oneRead MoreHow does lobbying work in government1304 Words   |  6 Pages1. How does lobbying work in government? Lobbying is an enormous business. A lobbyist is an advocate who seek outs to influence members of the government (like members of Congress) to endorse legislation that would advantage their group. The lobbying occupation is a lawful and essential part of our democratic political procedure that is not extremely well implicit by the broad population. While the majority people think of lobbyists only as paid experts, there are as well a lot of volunteer lobbyistsRead MoreInformation of Government Agencies to Work For Essay2800 Words   |  12 Pages(national aeronautical and space administration). The administrator of NASA is Charles F. Bolden Jr. NASA’s vision is â€Å"to reach for new heights and reveal the unknown so that what we do and learn will benefit all humankind†(nasa.gov). Thousands of people work around the world to insure that NASA’s vision does come true. These people have been working at it for more than 50 years. NASA started back when President Dwi ght D. Eisenhower established NASA in response to the Soviet Union launching a satelliteRead MoreThe Constitution Set The Ground Work For The Federal Government1757 Words   |  8 PagesThe Constitution set the ground work for the federal government and the three branches government it is divided into. The philosophy behind the Constitution was create a government that was not too weak and not too strong but had equal power. The legislative, executive and judicial branches all serve a different purpose but play a very important role in the US government. The Judicial branch is the most important branch of government as it has the power to overrule unconstitutional laws and evaluateRead MoreElderly Care: Family and Government Should Work Together Essay1104 Words   |  5 Pagespeople live longer. As these groups grow old they become helpless, some are unable to work and while some fall sick to diseases like Alzheimer. The responsibility of taking care of them now either fall into the hands of their immediate family, and in some cases extended family and or the government depending on the culture. However, to make for a result oriented care the government and family needs to work together and culture can influence the commitment of family to the care of the elderlyRead MoreWhat Is The Necessity Of Government Financial Compensation For Womens Work In The Home1236 Words   |  5 PagesAnalysis of the Necessity of Governmental Financial Compensation for Women’s Work in the Home This sociological study will define the necessity of providing governmental financial compensation for women’s work in the home. Historically, the debate over the financial value of domestic labour has been an increasing problem in relation to gender struggles in the Canadian economy. Women/housewives have often been ignored for their work in the home due to the dominance of a patriarchal workforce. The problemRead MoreGovernment Agency Is Increased Work Load On The Staff And The Team Members1460 Words   |  6 PagesAnalysis of the Problem The problems that have been raised in the government agency are increased work load on the staff and the team members, which in turn has resulted in poor performance and late submissions of the work given. The work load has increased but there are no additional resources available for the current staff. Lack of equipment in an organization automatically leads to inefficiencies and diminished results, which automatically reduce the passion of the workers. Due to the workloadRead MoreThe Federal Government Should Work On Promoting Either Nuclear Or Solar Energy1227 Words   |  5 PagesSummary of Contentious Issues The federal government should work on promoting either nuclear or solar energy. Energy is important for survival on a daily basis. In fact, the development of any nation depends on the long-term availability and increase of clean and safe energy that also supports the environment. Currently, no energy source can be said to be sufficiently capable of meeting future needs that a nation requires. It is important therefore to promote any particular type of renewable energyRead MorePost Disaster Response for Hurricane Katrina Government preparation efforts had been in the works1500 Words   |  6 PagesPost Disaster Response for Hurricane Katrina Government preparation efforts had been in the works for years prior to Hurricane Katrina striking the Gulf Coast. In fact a recent as 2004 a hurricane drill was hosted by FEMA simulating a disaster event rivaling that of Hurricane Katrina including the evisceration of the city in also a similar manner. This drill, otherwise known as the â€Å"Hurricane Pam† drill, caused enough of an effect to get additional funding for preventative measures. GovernorRead MoreDaniel Shays Would you work for a government that expected you to put your life in jeopardy, did1000 Words   |  4 PagesDaniel Shays Would you work for a government that expected you to put your life in jeopardy, did not pay you for your service and then try to seize your house and property to settle your debts? This is exactly what Daniel Shays’ government tried to do to him after returning home injured during the Revolutionary War. So why did he choose the path and become a member of the military? He didn’t, he had little choice due to financial debts! He was like many other young Americans at the time; without

Who Is Irish By Gish Irish - 761 Words

Sakna vour ENG 125 Prof: Sept 27, 2017 Negative Attitudes Culture shock is a normal problem for every immigrant. When you move to live in the other country, you will have to learn about new people, new culture, new language, and environment. Some immigrants are adopted after they live in that culture for a while, but some are not because they preserve the own culture. So, they will have to face an issue of culture interacting. The story â€Å" Who is Irish?† by Gish Jen is a story that demonstrates the controversial conflict culture of a sixty-eight with her daughter and her granddaughter. The grandmother maintains her Chinese culture, and she doesn’t open her mind to other culture. The grandmother tries to raise her granddaughter with her†¦show more content†¦She always criticizes her son in law family and her granddaughter behavior. She criticizes the Shea family are lazy, not hard working. For example, in the story I just happen to mention about the Shea family, an interesting fact, four brothers in the familyâ⠂¬ ¦Ã¢â‚¬ ¦but every one of them is on welfare ( Jen 4). She is too much involved in other personal life. Moreover, She always criticizes her granddaughter so wild, stubborn, and or being like a beggar. For example But Sophie is wild, Sophie is not like my daughter Nathalia or like me†¦Ã¢â‚¬ ¦Sophie now is walking around with no shoes like a beggar(Jen 1, 8). Sophie is just a little girl, so she should not judge her that way. Also, it seems normal to her culture when the grandmother judges on someone, but it is so rude and of defensive in American culture. She would feel the same way if other people criticized her. So, judgment is another unappropriated behavior of grandmother. Lastly, a significant unappropriated behavior of grandmother is being racist. She always thinks that her culture and her group of people are superior to other culture. She is using skin color, the culture, and the place that they were born to describe people. She only thinks Chinese culture and skin a re the best. For example, in the short story My little brown granddaughter, she is so precious to me...I dont know how she comes out so brown (Jen 7). She seems so frustrated about Sophie brownShow MoreRelatedAnalysis Of Gish Jen s Who s Irish?893 Words   |  4 Pagesshort story Who s Irish?, by Gish Jen, the main character is a fierce and detriment old women who is nearing the end of the line when she can t handle her granddaughters behavior. while reading â€Å"Who’s Irish?† again I became interesting in knowing about how gender inequality in china has changed over the last several decades since the story was written, and wanting to narrow the topic I focused on inequality in education in China. Not many women were fierce and independent women who could make aRead MoreAnalysis Of Mohsin Hamid s The Reluctant Fundamentalist And Gish Jen s Short Story Who s Irish881 Words   |  4 Pagescome together, one often considers own culture is superior to another. This cla sh of culture can be arised from the cleavages of generation, language and identity for a person who may share the same race, nationality and social value. In Mohsin Hamid’s noval the Reluctant Fundamentalist and Gish Jen’s short story Who’s Irish?, narrate the voice of Eastern immigrants live at the intersection of two cultures, both primary characters (Changez and the Chinese grandmother) react to the cultural intersection/conflictRead More Generational Gaps And Conflicts Essay1177 Words   |  5 Pages In the short story Who’s Irish by Gish Jen and Everyday Use written by Alice Walker, both authors address generational conflicts between mothers and daughters, as well as struggles to coexist while living in very different cultural mindsets. The moral of both stories is that cross-cultural issues exist in every family tree and we often find comfort in unlikely places. While a mother may not agree with her daughter’s choices she never loses lov e, and while a daughter may not like decisions thatRead More Summary of Gish Jens Whos Irish Essay547 Words   |  3 PagesGish Jen’s â€Å"Who’s Irish† tells the story of a sixty-eight-year-old Chinese immigrant and her struggle to accept other cultures different from her own. The protagonist has been living in the United States for a while but she is still critical of other cultures and ethnicities, such as her son-in-law’s Irish family and the American values in which her daughter insists on applying while raising the protagonist’s granddaughter. The main character finds it very hard to accept the American way of discipliningRead MoreThe s Irish By Gish Jen And The Son From America By Isaacs Bashevis885 Words   |  4 Pagescultural difficulties. â€Å"One Out of Many† by V.S. Naipaul, Who’s Irish? By Gish Jen and â€Å"The son from America by Isaacs Bashevis Singer, are stories about different immigrants and how their life chan ged once they moved to the United State. From there we can see all the challenges they had to face in a strange environment where everything seems upside and no place of acceptance. â€Å"One Out of Many† by Naipaul is a story about a named Santosh who moved from Bombay to Washington. Santosh was really happy withRead MoreEssay about Ethnic Differences Across Generations979 Words   |  4 Pages Ethnic Differences Across Generations nbsp;nbsp;nbsp;nbsp;nbsp;Gish Jen’s â€Å"Who’s Irish?† explores a Chinese grandmother’s thoughts and beliefs about her ethnically integrated family. The grandmother tells the story as though she is looking back on past events and thinking about how they have affected her present life. As her tale begins, she identifies her granddaughter, Sophie, as a wild three-year-old (161). Perhaps the grandmother associates with Sophie’s strong will, because she revealsRead More Chinese and American Cultures Essay example4350 Words   |  18 PagesChinese and American Cultures Chinese-Americans authors Amy Tan and Gish Jen have both grappled with the idea of mixed identity in America. For them, a generational problem develops over time, and cultural displacement occurs as family lines expand. While this is not the problem in and of itself, indeed, it is natural for current culture to gain foothold over distant culture, it serves as the backdrop for the disorientation that occurs between generations. In their novels, Tan and Jen pinpointRead MoreWhos Irish Essay781 Words   |  4 PagesIn â€Å"Who’s Irish†, Gish Jen demonstrates a family that has Chinese root and American culture at the same time. The main character is a fierce grandmother who lives in with her daughter’s family, and then ironically forced to move out because of her improper behavior during she raises her granddaughter. The author uses some unpleasant language and contents to describe the situation, which are effectively demonstrate how difficult and how struggle for people who lives in the gap between two differentRead MoreCultural Norms About Parenting Practices984 Words   |  4 Pagesof origin and how they were raised. In general, a common theme that emerges across cultures is a desire for a child to be obedient, respectful, polite, honest, and successful especially in school. In the stories Two Kinds by Amy Tan and Who’s Irish by Gish Jen the concept of a good parent in an Asian orientated culture is highlighted. In addition, both stories illustrate the cultural division between an immigrant mother and her Asian-American daughter. Although the actions of these mothers are aRead MoreAchieving Gender Equality : Education1520 Words   |  7 PagesAchieving Gender Equality: Education in China In Gish Jen’s short story Who s Irish?, the main character is a determined Chinese grandmother who moved to America with her husband when she was a young woman, and now, in her old age, she is nearing her limit when she cannot handle her granddaughter s behavior and how she is being raised. The story was written in 1956 and while reading it a question of interest grew in knowing about gender inequality in China and if it has changed in the last several

Why D1 Athletes Should Be Paid Free Essays

Trying to Get That Paper According to the NCAA, student-athletes are students first and athletes second. However over the last decade there have been many questions raised about what the actual definition of what a student-athlete really is. This is because of the millions of dollars generated by institutions that broadcasting and promoting these â€Å"student-first† athletes. We will write a custom essay sample on Why D1 Athletes Should Be Paid or any similar topic only for you Order Now The main question that arises from this is should the NCAA and or institutions/ conferences be paying athletes for their services? By looking at the billions of dollars a year that the business of college sports generates just in television and radio time alone, indicates that student athletes should be paid. If these schools and the NCAA are making billions of dollars from college sports, then why shouldn’t the athletes get paid for doing what they do? After doing some research over a year ago and taking another look at this issue now, the question about paying college athletes has stayed the same. The debate whether to pay college athletes or not arose in the 1980s after Southern Methodist University was caught paying football players for their services. Upon discovery of these infractions, SMU was administered the â€Å"death penalty†, including loss of scholarships and no participation in bowl games for five years. The controversy surrounding paying college athletes seems to have risen from this unfortunate circumstance and has been cultivated into a huge social topic today. Following the SMU scandal in the late 1980s the NCAA rewrote their guidebook that describes an athlete’s role in an academic institution. According to the NCAA, â€Å"Student-athletes are students first and athletes second. They are not university employees who are paid for their labor† (NCAA. com). Looking at the arguments made by the NCAA, they make a valid point in showing how athletes are â€Å"compensated† for their participation in sports. According to the NCAA, â€Å"Many [athletes] receive athletics grants-in-aid that can be worth more than $100,000 (NCAA. om). There are many people who would agree with the NCAA in saying that the scholarships given to the student-athletes is enough â€Å"compensation† for the student-athletes to cover their costs of attending school. There are many other topics that all have a role in deciding whether or not to pay college athletes; mainly television, memorabilia sales, and individual endorsement deals. The quest ion itself hasn’t changed over the years; it’s the financial situation that college institutions and athletes now are exposed to that has changed. All seemed fine and well until, starting in the early 2000’s, large Division 1 sports conferences signed deals with large television networks, generating millions of dollars in revenue for the institutions who were a part of the conference. So the question arose again, should we pay college athletes? According to research done by the National College Players Association, â€Å"If allowed access to the fair market like the pros, the average FBS football and basketball player would be worth approximately $121,048 and $265,027 respectively (not counting individual commercial endorsement deals)† (NCPANOW. rg). People today are still opposed to paying college athletes, but the case for actually paying them grows stronger year after year. According to ESPN columnist Michael Wilbon, college football and basketball generate over 11 billion dollars in television revenue. He argues, â€Å"why not take 1. 3 billion dollars off the top and, invest it, and make it available for sti pends to college athletes? † (Wilbon). Another person in favor of paying college athletes is former Penn State basketball player Stephen Danley. In his interview with National Review reporter, Duncan Currie, he says that, â€Å"in certain programs players are even allowed to take enough credits to graduate in four years. If they [the colleges] want â€Å"student-athletes† then they should at least give them the financial means to return for an extra year to complete a degree after their playing days are over† (Currie). These two arguments not only show that there is in fact funding to pay these athletes, but that scholarships don’t cover the actual amount of time it takes for a student to finish his/ her degree. So why not help them out financially and allow them to finish? Looking at the large amounts of money going to conferences and universities due to the profits of college sports, it’s easy to see where the debate about paying college athletes comes from. This isn’t a discussion of moral issue or ethical debate; rather, this is simply an issue of looking at the numbers generated and whether or not to pay these athletes for benefiting their schools in popularity and financial gains. So after looking at everything that encompasses college sports, the debate continues; should college athletes be paid? How to cite Why D1 Athletes Should Be Paid, Essay examples

Death of a Salesman, written in 1949 by American p Essay Example For Students

Death of a Salesman, written in 1949 by American p Essay laywright Arthur Miller, illustrates the destructive compulsion of a man to attain a success far beyond his reach. This is accomplished through the portrayal of Willy Loman, the plays central character. Willy Loman is a pathetic character because he does not hold any possibility of victory. Unrealistic dreams which are the product of a refusal to honestly acknowledge his abilities deter any triumph that Willy may have the ability to achieve.Throughout the play Willy Loman surrounds himself with an obvious air of insecurity and confusion. His lack of confidence and uncertainty in what he wants are qualities which prevent him from achieving his dream. Willy shows this weakness while observing himself in a mirror. He focuses completely on what he deems as negative qualities in his personality and physical appearance. In talking with his brother he reveals his insecurity by mentioning that he feels kind of temporar!y (pg. 51). Although Willy has chosen to pursue success as a salesman he demonstrates confusion by continually contradicting that choice. Barclay W. Bates (1983) clarifies this in saying that Willy resents the encroachments, such as the loss of fresh air and fertile land, increased population and, most significantly, the competition which have been spawned by the very business community he has opted to be a member of (Koon, pg. 61). It is impractical to assume that Willy Loman can be victorious in a career that he does not seem comfortable in or completely dedicated to. His attempts make him pathetic because they are at the expense of confidence that he may receive from another field of work.Willy Lomans false pride is another factor that contributes to his pursuit of a prosperity which is unobtainable to him as a salesman. This attribute is apparent in him when his mind journeys back to the day he turned down his brothers offer to battle for riches in the Alaskan timbe!rlands. Willys most enthusiastic moments in the play come in directing the rebuilding of the front stoop, teaching his sons to polish the car and in talking with Charley of the ceiling he put up in the living-room. These instances make it obvious that his true talents and joys lie in working with his hands. He is unable to go with his brother and put his skills to use because he has given his family the impression that he is greatly excelling in his career. He is unable to leave behind such great success as a salesman for uncertainty in the woods without admitting his true position and suffering the humiliation of his lies. Willy is ready to avoid that embarrassment at the cost of happiness so that his familys praise for him may continue to remain active. Willys false sense of pride also compels him to repeatedly refuse accepting the job offered to him by Charley, his friend and neighbor. Although he needs the money, Willy finds himself incapable of working for someon!e who is the success he himself only pretends to be. It is also that same false pride which brings him to degrade himself by borrowing money from Charley so that he can keep his stature intact with his family. What Willy Loman views as pride is, in reality, his self-deprivation. By ignoring what he is best fitted to do Willy does not allow himself happiness or the opportunity for triumph. This makes him a pathetic character.VWilly Loman cannot be victorious in achieving success because he does not have the aptitude to be a salesman or the capacity to be a good father. His jokes and much too talkative nature demonstrate his inability to do his job productively. .u8fc17883e964d5f0ecfd0c5997be35c5 , .u8fc17883e964d5f0ecfd0c5997be35c5 .postImageUrl , .u8fc17883e964d5f0ecfd0c5997be35c5 .centered-text-area { min-height: 80px; position: relative; } .u8fc17883e964d5f0ecfd0c5997be35c5 , .u8fc17883e964d5f0ecfd0c5997be35c5:hover , .u8fc17883e964d5f0ecfd0c5997be35c5:visited , .u8fc17883e964d5f0ecfd0c5997be35c5:active { border:0!important; } .u8fc17883e964d5f0ecfd0c5997be35c5 .clearfix:after { content: ""; display: table; clear: both; } .u8fc17883e964d5f0ecfd0c5997be35c5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8fc17883e964d5f0ecfd0c5997be35c5:active , .u8fc17883e964d5f0ecfd0c5997be35c5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8fc17883e964d5f0ecfd0c5997be35c5 .centered-text-area { width: 100%; position: relative ; } .u8fc17883e964d5f0ecfd0c5997be35c5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8fc17883e964d5f0ecfd0c5997be35c5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8fc17883e964d5f0ecfd0c5997be35c5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8fc17883e964d5f0ecfd0c5997be35c5:hover .ctaButton { background-color: #34495E!important; } .u8fc17883e964d5f0ecfd0c5997be35c5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8fc17883e964d5f0ecfd0c5997be35c5 .u8fc17883e964d5f0ecfd0c5997be35c5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8fc17883e964d5f0ecfd0c5997be35c5:after { content: ""; display: block; clear: both; } READ: Martin Luther King Jr. Essay His exaggerated claims of past profit and deals made with Howards father are not able to get him a position in New York because he has long been insignificant to the Wagner Company. He was placed on commission like an inexperienced newcomer to the industry on account of interference in his job productivity: You didnt crack up again, did you? (pg. 79). Willy is unable to keep his business obligations. He displays this irresponsibility when he fails to make a sales trip to Boston and, as a result, he is fired. Since his own father was not present throughout his life to act as an example, Willy Loman seeks guidance from his brother, who pays little interest to him or his wife and children, on how he should parent. Willy, in choosin!g one son over the other, makes his greatest mistake as a father. He ignores Happy, his younger son, in favour of the athletic Biff. The consequence of this type of parenting is the inheritance, by Happy, of the same desperate need for recognition that Willy possesses. Willy has failed Happy because his son is now obsessed with losing weight, is a proficient liar, and lacks respect for others. Most importantly, as showcased in the restaurant scene, Willys parenting has left Happy easily able reject him as his father when it is convenient for him: No, thats not my father. Hes just a guy (pg. 115). Willy shows that he is emotionally immature by allowing a football game to become much more important than his sons studies. This leads Biff to ignore his education and trivialize his future. Willy places great expectations upon Biff by way of always insisting that his eldest son will succeed. He does not allow his son to be anything other than what he wishes because h!e is attempting to live success through him. He shows disregard for Biff and reveals a selfish nature in not supporting the career paths that his son has chosen in the past. At the discovery of his infidelity, Willy does not try to show his son affection and help his son come to terms with the extramarital affair, instead, he never speaks of it again and leaves his son with the painful secret. Throughout the play Willy Loman does not obtain the skills required to be a successful salesman or father. Pathetically, he does not realize the limits of his capabilities and is, therefore, unable to assess realistic possibilities of victory. Victory for Willy Loman is overshadowed by his distorted view of how to attain success. Willy believes that you must start big and youll end big (pg. 64). He does not seem to understand that, before a person is able to climb their way to the top, they must first create the rungs on the ladder which reaches to success and that this must be !done through gaining working experience from the bottom. Willy proceeds through the play trying to sell himself and his image much more than the products he is peddling because of the ideology that they are his key to success. Brain Parker (1969) explains this in saying that: Be liked and you will never want, Willy advises his sons; and his famous distinction between being liked and being well liked seems to rest on whether or not the liking can be exploited for practical ends. Such using of friendliness falsifies it and invokes a law of diminishing returns, as Willys lonely funeral shows. (Corrigan, pg. 103) Suicide is Willys final attempt at gaining success. He clings to the idea that if his son is successful then he, in return, is also a success. The money from his $20,000 life insurance plan would allow Biff the ability to finally be as great as Willy has expected him to be. .uf07b9ea124d7123f09a7ebe56058f837 , .uf07b9ea124d7123f09a7ebe56058f837 .postImageUrl , .uf07b9ea124d7123f09a7ebe56058f837 .centered-text-area { min-height: 80px; position: relative; } .uf07b9ea124d7123f09a7ebe56058f837 , .uf07b9ea124d7123f09a7ebe56058f837:hover , .uf07b9ea124d7123f09a7ebe56058f837:visited , .uf07b9ea124d7123f09a7ebe56058f837:active { border:0!important; } .uf07b9ea124d7123f09a7ebe56058f837 .clearfix:after { content: ""; display: table; clear: both; } .uf07b9ea124d7123f09a7ebe56058f837 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf07b9ea124d7123f09a7ebe56058f837:active , .uf07b9ea124d7123f09a7ebe56058f837:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf07b9ea124d7123f09a7ebe56058f837 .centered-text-area { width: 100%; position: relative ; } .uf07b9ea124d7123f09a7ebe56058f837 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf07b9ea124d7123f09a7ebe56058f837 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf07b9ea124d7123f09a7ebe56058f837 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf07b9ea124d7123f09a7ebe56058f837:hover .ctaButton { background-color: #34495E!important; } .uf07b9ea124d7123f09a7ebe56058f837 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf07b9ea124d7123f09a7ebe56058f837 .uf07b9ea124d7123f09a7ebe56058f837-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf07b9ea124d7123f09a7ebe56058f837:after { content: ""; display: block; clear: both; } READ: Support Death Penalty Essay He holds the belief that his son will worship (him) for it (pg. 135) because the p!ossibility of true success will come into existence. Willy, shows irresponsibility in bypassing all thought of the trauma and hurt his family may experience as a result of his suicide. Willys illogical definition of success causes him to wander through life trying to achieve the impossible. This makes him a pathetic character because there is never any chance for him to rise above and become victorious.In Death of a Salesman, Arthur Miller gives his readers the opportunity to delve into the mind of Willy Loman and come away with an evaluation of their own definitions of success and victory and the destruction that they may hold. For Willy it is the refusal to honestly evaluate his abilities and limitations that makes him a pathetic character by stripping away any possibility of success. Perhaps others can use Willys example to avoid the unhappiness that he experienced throughout his life.